5 Things to Plan Prior to Attending a Trade Event | Sales ...

Exhibiting at trade events is a great way the raise the profile and brand awareness of any business regardless of size. Carefully planning your appearance at a trade event is crucial to ensure that you get the most out of it. The following planning tips will help make sure you?ve got everything covered:

Financial Budget

Your budget should account for everything from transport to and from the show, sales literature and even refreshments. When the marketing budget has been decided you can turn your attention to your marketing strategy.

Promoting and Marketing

Your marketing can be in various different forms such as email, social media, direct mail or simply on your own website. Outline what you?re looking to achieve and what methods work well for you normally, and focus your energies on pursuing proven methods.

Don?t be Short Staffed

Whilst you are exhibiting at the trade event you will need to consider how you will cover your normal business services. Small companies may feel closing for the day to attend the show is best, but you would need to consider the implications of losing sales through your usual channels.

Having someone in the office just to take calls would be advisable. Your show attendance shouldn?t mean business has to stop. That way you can increase your sales channels, without risking the loss of a sale.

Your Exhibition Stand Design

It is important that your exhibition stand gets you noticed. With so many exhibition stands to choose from it is worth shopping around to get an ideas of what would work best. If you are still unsure what to go for you can opt for exhibition stand hire.

Visitor Incentives

It is often effective to offer people some sort of incentive to visit your exhibition stand. If you?re not in a position to offer freebies or discounts, you could consider offering complimentary refreshments while they discuss a sale with you.

The gesture often counts for more than the actual value of what you are offering. It demonstrates your ?human? side and will help your brand stick in peoples? minds. Looking after your customers can be more beneficial than having a meaningless promotion.

RB Design & Display have created stunning custom built exhibition stands for many major brands. Find out how they can transform your next exhibition at www.rbdisplays.co.uk.

Source: http://projetaves.org/sales-management/5-things-to-plan-prior-to-attending-a-trade-event.htm

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